5:45pm - 8:30pm Workshop: Converting a Browser into a Shopper: Boosting Your Products’ Profitability

Finding that fresh perspective can be challenging when approaching deadlines to say the least. Dedication to innovation and plans to adopt a different approach, more often than not, tends to take a back seat as we struggle to fit in everything with deadlines constantly approaching.

To ensure an engaging shopper experience in-store that will boost your product profitability, this workshop will show you how you can better translate theory into actionable steps. There are currently many approaches being developed, implemented and managed in this dynamic space. This tailored workshop will help you get the tools you need to tackle your toughest challenge. Engaging the shopper, and will enable you to obtain new ideas and showcase how you can develop them further including:

• Initiating strategies to bring your brand to life in-store
• Creating a compelling shopping experience that balances the needs of your shoppers
• Delivering a unique and engaging shopping experience

5 Workshop Benefits:

• You’ll get to address your concerns and test your ideas with the help of a Byron’s unbiased perspective and guidance
• Discover ways to tweak your current approach with minimal effort that will result in impressive results
• Analyse the current advances and limitations of various approaches to help you avoid costly mistakes
• Share your experiences with your peers to develop a more effective strategy
• Learn about the outcomes of specific in-store initiatives in the closed-door discussions
• Converting a Browser into a Shopper: Boosting Your Products’ Profitability

*Facilitator to be confirmed