Download Centre

Podcasts

• IQPC Podcasting with John Berenyi, Bergent Research
  IQPC interview with John Berenyi, Managing Director, Bergent Research. During this interview we explore the tactics being employed to stay competitive in the market, how to optimise shelf space, and the key learnings and insights from customer analysis of spending patterns. Listen live, or download this via iTunes to your iPod device. Click here…
• IQPC Podcasting with Dean Caton – Visy Glama
  IQPC’s interview with Dean Caton, General Manager, Visy Glama – exploring the value of analysing consumer trends and spending. We also discuss the changing nature of consumer behaviour in the last year and how retailers remain innovative in the current environment. Is it good to be ‘familiar’ or to ‘reinvent’? Listen to the live stream, or download the podcast to your iPod device. Click here…

Top Presentations from In-store Excellence 2009

• Dr John Gountas on In-Store Excellence
  In-Store expert and Senior Lecturer at LaTrobe University, Dr John Gountas explores the in-store environment in the current environment and why there is an increased need for your product to stand out on shelf. Click here to download the PDF...
• COTY-Rimmel Insights: In-Store Excellence
  IQPC interview with Amanda Burns and Kerry Ried (Coty-Rimmel), on consumer behaviour, maintaining market share, competition, and exposing the golden rules for optimum shelf space. Click here for PDF download...
• Sealing the Deal: What Sells in the Critical Last Seconds Before Purchase - John Berenyi 2008
  In-Store Excellence 2008 presentation, Identifying latest trends and when to exploit them. Click here to access this PDF for free...
• Geraldine Hessey - Bayer - Category Captaincy - Delivering Sustainable and Profitable Growth
• Sherree Halliwell and Karla Murray - Diago - How an Occasion-based Conversation can drive Profits in Store
• Natalie Sella - Blackmores - Trasnlating Shopper Insights into Effective Shopper Engagement Solutions
• Top 10 things FMCG gets wrong!
  So what are the top 10 mistakes that FMCG companies make and, more importantly, how can we learn from these for the future? Click to download.
• Don't let your product get lost in-store!
  Is your product stocked in a retail channel where no matter what you do, it just doesn’t seem to sell? Perhaps you’ve tried outlandish POS, bargain bins and price cuts, but your efforts seem to have little impact on shopper behaviour. Click to download.
• How less choice can help convenience stores win
  Abstract: Ask shoppers what they think of the range available at a convenience store and chances are that they will say they would like more choice. Click to download...
• Add a little sugar pill to your marketing strategy
  Abstract: Performance on a problem solving task is better among people who consume a full priced energy drink prior, than those who drink a discounted one. Click to download
• Resist and increase impulse sales
  Abstract: Shoppers will readily tell you that when it comes to shopping, they don’t want to buy more, spend more time in store or be distracted from their shopping occasion. Click here.

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